Blog: July 2022

Ever wondered why Housing Developments have show homes?

open plan living

It’s a little bit showmanship, a little bit practical and a little bit psychological.

The showmanship:
Have you looked at a screen full of property listings and noticed how the new or renovated properties all look the same?: Beautiful crisp white and grey or cream and beige rooms; pristine and clutter free. But can you distinguish one from another?

A carefully curated, professionally photographed property in a listing always stands out from the crowd. Obviously, it needs to be clean, tidy and cared for, but it also needs to inspire and encourage viewers to think of the possibilities of living there. The interest thing is most viewers don’t have the imagination or vision: They need to be shown. 

master bedroom

The practical:
If a room is empty, what is its purpose? It's especially confusing in a single level property, an upside down house, a three or more storey home or one with multiple reception rooms.

If a room contains no furniture, how does the prospective buyer gauge if the room is fit for their purpose? Can they have a 3 seater sofa or a king size bed? Can they have a sofa and dining table in the open plan space?

Viewers rarely have the spatial awareness to be able to gauge the scale of a space when standing in a room never mind on a photograph. 

Anytime the viewer has to stop and question is a moment they lose a bit of interest. 

lounge

The psychological:
Styling a house transforms it into a home. It creates a desirable lifestyle that encourages the viewers to mentally move in and imagine living there, using the spaces.

An empty, uninspiring room can be looked over in seconds and is easily forgotten. The little details in a staged property keep prospective buyers’ attention for longer, giving them time to absorb the look and feel of the spaces; making it memorable. 

A property that looks loved and cared for puts the prospective buyer more at ease. It gives them more faith in the maintenance side of things.  If they feel at home, they become more enchanted and engage more with the property on an emotional level. 

guest bedroom

If you create a home that appeals to more people, it will generate more interest and sells faster.
If you build or renovate a house that looks like many others on the market, buyers will knock you down on price. There are similar out there that tick the same boxes.
If you create a home that people desire, they will find the money to buy it…and more!

Whether you're selling/letting a single property or a huge housing estate, the principles are the same. Make it easy for your prospective buyers to visualise and imagine…ask Design Fix to stage and style the spaces. Various budgets catered for from short term furniture and furnishings rental contracts to longer term purchased bespoke show homes. We also work with/recommend professional photographers and estate agents to get the most out of the marketing.

Call us to discuss your options... 0790 862 8663

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Based very close to Preston, we cover the whole of Lancashire and the North West region of England.

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